🚀 JOB TITLE: Facebook Ads Specialist
🆔 JOB ID: JUSBEN3
🏗 INDUSTRY: Construction Industry / Residential roofing, siding, and gutters company
🌎 LOCATION: LATAM / PH / South Africa (Needs to communicate well)
💼 JOB STATUS: Full Time
🕒 WORK SCHEDULE: Some overlap with CST business hours required
💰 SALARY: $10 - $12 per hour + commissions
📅 TARGET START DATE: ASAP

✨ ROLE OVERVIEW

🏡 About the Client

Our client operates an established roofing company serving residential and commercial clients in Southern Indiana. The company specializes in roof repairs, roof replacements, and new roof installations, providing reliable services to protect properties from harsh weather conditions.

They have built a strong reputation by delivering high quality workmanship and dependable customer service. As the company continues to grow, they are focusing on strengthening their digital presence and implementing effective marketing strategies to consistently attract new customers.

They are now looking for a skilled professional who can manage their online lead generation efforts and help drive consistent business growth. 📈

💼 About the Role

We are looking for a Digital Marketing & Lead Generation Specialist who will be responsible for managing and optimizing the company’s digital marketing efforts, with a strong focus on Facebook advertising.

This role will focus on generating qualified leads through Facebook campaigns, managing social media presence, and ensuring that prospects are consistently flowing into the CRM for the sales team.

The ideal candidate is highly analytical, tech savvy, and experienced in managing paid advertising campaigns that generate measurable results.

This person will play a key role in helping the business grow by developing effective lead generation strategies and ensuring the sales team receives a steady pipeline of prospects. 🚀

🔑 Key Responsibilities

📢 Facebook Advertising & Lead Generation

📊 Manage and optimize Facebook advertising campaigns focused on generating qualified leads
🎯 Create and monitor Facebook Ads campaigns designed to drive traffic to landing pages
⚙ Continuously optimize ad targeting, messaging, and performance to improve results
📈 Ensure Facebook campaigns consistently generate new prospects for the business
📉 Monitor campaign performance and adjust strategies based on data and results

📱 Social Media Management

👍 Manage the company’s Facebook accounts and maintain active engagement
📝 Create and publish posts on the company’s Facebook page
📣 Maintain the company’s Facebook presence and ensure consistent activity

📊 Lead Management & CRM Coordination

🔄 Ensure leads generated through marketing campaigns flow properly into the CRM
📥 Monitor incoming leads and ensure they are correctly captured in the system
🤝 Coordinate with the sales team by handing off qualified leads for follow up

🌐 Landing Pages & Campaign Support

🖥 Manage and update landing pages used for digital lead generation campaigns
📋 Ensure landing pages are properly capturing lead information
⚙ Support digital campaigns connected to landing pages and lead capture forms

📈 Advertising & Performance Analysis

📊 Analyze campaign data and performance metrics to identify opportunities for improvement
🔍 Use analytical insights to refine advertising strategies and improve lead generation results

🎯 Qualifications & Requirements

✅ Must Have

📢 Strong experience running Facebook Ads campaigns focused on lead generation
📈 Proven ability to generate leads through Facebook advertising strategies
⚙ Experience managing Facebook Business Manager and advertising accounts
🌐 Experience managing or working with landing pages for marketing campaigns
📊 Strong analytical skills and ability to evaluate campaign performance
💻 Tech savvy and comfortable working with digital marketing tools
🔄 Ability to ensure leads flow properly into CRM systems
🤝 Ability to work closely with sales teams to support lead handoff processes

⭐ Preferred

🏠 Experience running digital marketing campaigns for home services industries such as roofing, construction, or home improvement
🔎 Experience managing Google Ads campaigns
⚙ Experience working with CRM systems and marketing automation tools

💡 Personality Traits

📊 Highly analytical and data driven
🧠 Strong problem solving mindset when optimizing campaigns
🚀 Self motivated and capable of managing campaigns independently
🗂 Detail oriented and organized when managing multiple marketing initiatives