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Social Media & Content Marketing Specialist

🆔 Job ID: ANDSAM1
🏢 Industry: Hospitality / Tourism / Luxury Retail
🌎 Location: PH
🕒 Job Status: Full Time
⏰ Work Schedule: 9:00am to 4:00pm Guam Business Hours (Chamorro Time Zone)
💰 Salary: $8 per hour
🚀 Target Start Date: ASAP

Role Overview

About the Client

The client is a boutique hospitality destination in the heart of Tumon Bay, Guam. The property blends modern comfort with the island’s vibrant paradise atmosphere, offering guests a true "home away from home."

Current and Upcoming Ventures Include:
• Hospitality: Premium hotel with high-end guest experiences
• Dining & Lounges: On-property dining venues, including Guam’s only Brazilian barbecue and VIP lounges
• Retail & Spirits: Launching an upscale whiskey boutique with premium brands and exclusive regional distribution
• Wellness & Retail: Full-service spa and 24-hour essential boutique

About the Role

The client is looking for a creative and strategic Social Media Virtual Assistant to manage and grow the digital presence of the hotel and its diverse sub-brands.

You will:
• Transform raw assets into high-performance content
• Drive engagement and convert followers into guests and customers
• Be the digital architect for upcoming restaurants, lounges, and the new whiskey retail store

Key Responsibilities

• Multi-Channel Management: Maintain and grow social media profiles (Facebook, Instagram, etc.) for the hotel, lounges, and dining venues
• Content Creation & Editing: Use professional photography and video assets to create engaging Reels, Stories, and posts
• Brand Launch: Lead the digital launch of the whiskey boutique, building social presence and brand identity from scratch
• Graphic Design: Design digital flyers, promotional materials, and monthly offer campaigns
• Performance Marketing: Implement engagement strategies to navigate social media algorithms and drive conversions
• Cross-Department Coordination: Act as the central marketing resource for General Manager, Sales, Retail, and other stakeholders
• Web Page Creation: Assist with creating and updating web content as needed

Qualifications & Skills

• Social Media Expertise: Proven experience managing business accounts with organic growth and community engagement focus
• Advanced Video/Image Editing: Proficiency in CapCut, Canva, Adobe Suite, or similar tools
• Cultural Alignment: Understand and adapt to trends and communication styles of Guam and international tourism markets
• Industry Experience: Hospitality, Tourism, or Luxury Retail preferred
• Technical Readiness: Reliable high-speed internet, backup PC, and backup power supply

Candidate Profile

• Creative Storyteller: Ability to capture the luxury experience in short, engaging formats
• Self-Starter: Comfortable generating a full week of content from raw assets without constant oversight
• Organized: Skilled at managing multiple brand voices across different ventures
• Proactive & Professional: Detail-oriented, takes initiative, and maintains high-quality standards