Digital Marketing Specialist (Job ID: JOBBEN1EA)
IMPORTANT - Watch this quick Loom video on how to get hired:
https://www.loom.com/share/345f776084e642ba99c24aabe40a67a0
- C1 ENGLISH LEVEL IS REQUIRED, THE SELECTED CANDIDATE WILL BE SPEAKING STRICTLY IN ENGLISH DURING THEIR WHOLE SHIFT.
- PLEASE SUBMIT YOUR RESUME AND AUDIO RECORDING IN ENGLISH
About the Client:
The client is a dynamic agency founder launching a specialized digital marketing agency focused exclusively on the home services industry (HVAC, roofing, plumbing, and related contractors). The agency helps service providers scale by delivering high-performing lead-generation campaigns, paid media strategy, and marketing automation.
Because the founder is focusing her efforts on sales, business development, and client acquisition, she needs a reliable, tech-savvy Marketing Specialist to take complete ownership of campaign setup, media buying, CRM automations, and operational workflows behind the scenes.
About the Role:
The Marketing Specialist will serve as the operational and technical backbone of the agency. You will be directly responsible for building, managing, and optimizing paid ad campaigns (Google & Meta) and marketing automations (GoHighLevel) for home service clients.
During initial downtime, you will also play a key role in growing the agency itself by building internal lead-generation systems, managing the agency’s social media, and creating standard operating procedures (SOPs) to support long-term growth.
Key Responsibilities
- Paid Media Execution: Build, launch, and manage Google Ads and Meta Ads campaigns designed to generate high-quality leads for home service clients.
- Automation & CRM Management: Build and optimize GoHighLevel workflows, lead pipelines, and automated customer follow-up sequences.
- Agency Internal Growth: Leverage open bandwidth to market and generate new client leads for the agency itself.
- Social Media & Content Support: Manage organic social channels and media assets for the agency’s internal brand.
- Process Standardization: Document repeatable marketing processes and build comprehensive SOPs to streamline client onboarding and agency operations.
- AI Tool Integration: Utilize AI platforms (such as Claude, Higgsfield, and Nana (Nano) Banana) to accelerate creative development and operational output.
Qualifications & Skills
- Strong, hands-on experience managing Google Ads and Meta Ads campaigns.
- Proven experience building automations and managing workflows inside GoHighLevel.
- Digital marketing experience, ideally within the home services sector or local lead generation.
- Proficient with modern AI tools and eager to integrate AI into daily workflows.
- Strong written and spoken English communication skills with an independent problem-solving mindset.
- Comfortable starting part-time and scaling into a full-time role as client account volume expands.
Tech Stack
- Google Ads
- Meta Ads
- GoHighLevel
- Claude
- Higgsfield
- Nano Banana
- Social media platforms
- Canva